With established experience in Technology & Software, we advise business owners, CEOs and their management teams, or private equity firms on a project basis, interim leadership role, or as Non-Executive Director. We extend your team to run strategic growth efforts for which you lack resource or capacity now. In other words, we drive growth initiatives for your organisation, so you and your team can focus on running the business. We can partner for the whole, or just part, of the journey.
We focus on your growth
Our expertise
Based in London but with global exposure and experience, we can support you on all aspects of your growth journey. With hands-on experience and a proven track record in Technology and Software, we are experts in product-led growth and business strategy.
Product management (e.g. new product development and roadmaps, innovation acceleration, portfolio management, product transformation, SaaS)
Product marketing (e.g. product-market fit incl. value proposition & USP, customer journey & buyer persona, lead generation, thought leadership content)
Strategic transformation (e.g. growth plans, strategic alignment, change and stakeholder enablement, OKRs/KPIs)
How can we help?
You have strategic initiatives you cannot pursue because your key people are maxed out driving the bottom line, or busy with existing priorities
You just received a consulting engagement’s recommendations and know you will struggle to operationalise, because no-one’s done this at scale
You started a business/product/SaaS transformation and need coaching for your people running this initiative, or advisory along the journey
You are developing a new product and need an independent review, or some help to ensure a great product-market fit and a successful launch
Your product portfolio is complex, so it is hard to explain your offering to stakeholders or to prioritise product development budgets
Too often, crucial strategic initiatives will be pushed back to a later day (or worse, forgotten) or be driven on the ‘side of the desk’.
This is a core reason we founded The Growth Path: to work with you on these essential tasks and projects, to bring the skills and capacity to ensure their successful execution, and to add value to your customers, workforce and shareholders.
We bring the skills and capacity to drive your growth initiatives, so you can focus on running the business.
Where can we help?
Our focus is your growth: from setting the scene, to defining the growth path and embedding change.
Setting the scene
Vision, mission & strategy
Strategic and organisational alignment
Market insight & dynamics
Value proposition & market fit
Growth ambition, key contributing metrics & timeline
Defining the growth path
Product & innovation
Portfolio simplification & optimisation
Product transformation & SaaS
New product development & innovation
Product adjacencies & new markets
M&A and Partnerships
Go-to-market
New customer acquisition & segmentation
Account base management, cross-sell & up-sell
Value proposition and customer journey
Channel management & partnerships
Lead focused marketing
Business model & operations
New business models (e.g. as a Service)
Customer onboarding & retention
Post acquisition integration
Sales optimisation (sales efficiency and monitoring)
Operational efficiencies
Embedding change
100-day plan, roles & responsibilities
Stakeholder management (hearts and minds) & enablement
Organisational alignment & culture
Key results monitoring & continuous improvement
Milestone reviews & celebration
How to start your growth journey with us?
The easiest way is to click on the ‘contact us’ button to book a free consultation. Ideally, you would then invite us to attend one of your regular leadership or board meetings, so that we could observe and recommend areas to further discuss or investigate on your growth journey.
“The road to success is always under construction”
Lily Tomlin
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