We bring the skills and capacity to drive your growth initiatives, so you can focus on running the business.
Harold de Neef – Founder
Harold has been focusing on growth for the last 25 years mostly in the B2B Software & Technology space. He held global leadership roles in both Private Equity backed (Civica) and blue-chip public businesses (SAP, RELX), and has a background in Consulting (Bain, PwC) and a Wharton MBA. He is based in London and has worked across the globe. He is fluent in English, French and Dutch.
Our guiding principles and beliefs
Adaptability
We believe the first principle of growth is adaptability and keeping a growth mindset, because what delivered past success is unlikely to guarantee future success.
Insight
Customer and market insight is the fuel for differentiation and growth. It can also often counteract organisational insular thinking or lack of segmentation.
Innovation
Diversity of views and new ideas are at the core of most growth stories. We strongly believe in the power of small as well as radical innovation.
Simplicity
Whilst the analysis might often be complex, the results and plan forward need to be simple enough to implement as well as to win hearts and minds.
Relentless measurement
‘You can’t manage what you don’t measure.’ Reaching your growth objectives require metrics alignment, regular monitoring, and continuous improvement.
Strategic alignment
Successful organisations align to the common goal. Growth is a journey of collaboration among colleagues (and partners).
Personal development
Successful advisors are also partners, and learning flows both ways. Personal growth and mentoring of your people need to be part of the relationship “by design”.
Social responsibility
We believe in the values of diversity, inclusion, sustainability and ethics. These are essential, non-negotiable principles of how we do business.
“The road to success is always under construction”
Lily Tomlin
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