We focus on growth: from setting the scene, to defining the growth path and embedding change
With established experience in Technology and Software, we advise business owners, CEOs and their management teams on a project basis or interim leadership role. We run with you specific strategic growth transformation efforts for which you don’t have enough resource or capacity to pursue now. In other words, we drive key growth initiatives for your business, so you and your team can focus on running the business. We can be your partner for the whole or part of the journey.
1. Set the scene
Vision, mission & strategy
Strategic and organisational alignment
Market insight & dynamics
Value proposition and market fit
Growth ambition, key contributing metrics & timeline
2. The Growth Path
a. Product & Innovation
Portfolio optimisation & re-usability
Product transformation & improvements
New product development & innovation
Product adjacencies & new markets
M&A and Partnerships
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2. The Growth Path
b. Go-to-market
New customer acquisition & segmentation
Account base management, cross-sell and up-sell
Value proposition and customer journey
Channel management and partnerships
Lead focused marketing
2. The Growth Path
c. Business model & Operations
New business models (e.g. as a Service) incl. pricing
Customer onboarding and retention
Post acquisition integration
Sales optimisation (sales efficiency and monitoring)
Operational efficiencies
3. The Growth Journey
100 day plan, roles & responsibilities
Stakeholder management (hearts and minds) & enablement
Organisational alignment & culture
Key results monitoring & continuous improvement
Milestone reviews & celebration
We bring the skills and capacity to drive your growth initiatives, so you can focus on running the business.
Harold de Neef – Founder & CEO
Harold has been focusing on growth for the last 25 years mostly in the B2B Software & Technology space. He held global leadership roles in both Private Equity backed (Civica) and blue-chip public businesses (SAP, RELX), and has a background in Consulting (Bain, PwC)
Our guiding principles and beliefs
Adaptability
We believe the first principle of growth is adaptability and keeping a growth mindset, because what delivered past success is unlikely to guarantee future success
Insight
Customer and market insight is the fuel for differentiation and growth. It can also often counteract organisational insular thinking or lack of segmentation
Innovation
Diversity of views and new ideas are at the core of most growth stories. We strongly believe in the power of small and radical innovation
Simplicity
Whilst the analysis might often be complex, the results and plan forward need to be simple enough to implement as well as to win hearts and minds
Relentless measurement
‘You can’t manage what you don’t measure’. Reaching your growth objectives require metrics alignment, regular monitoring and continuous improvement
Alignment
Successful organisations align to the common goal. Growth is a journey of collaboration among colleagues (and partners)
Personal development
Successful advisors are also partners and the learning flows both ways. Personal growth and mentoring of your people need to be part of the relationship “by design”
Social responsibility
We believe in the values of diversity, inclusion, sustainability and ethics. These are essential, non-negotiable principles of how we do business
The Growth Path 